Let’s keep Instagram Hashtags as simple as possible. Don’t be concerned with how many you utilize; instead, focus on keeping them relevant to your content and audience. This is how it should be done. You’ll be on the right track if you have a handful of these types of hashtags from each category. Make a few quick lists based on these categories before devoting more time to exceptional content!
Regardless of how many hashtags you like to use. These are the kinds you should include:
MAIN KEYWORDS
Instagram has SEO search and keywords MATTER! Put them in your hashtags, your caption, and your alt text.
HOW?
Think of 3-5 general keywords that describe what you do:
Example: #graphicdesign #fashionblog #food
NICHE HASHTAGS
After your main keywords are done, narrow down your focus to include more specific hashtags you can compete on:
HOW?
Find a few specific hashtags that you can get a top post for:
Example: #videocontentmarketing #personaltraineronline #naturephotoshoot
LOCATION TAGS
If your target audience/customer lives in a certain area, you NEED to start using hashtags for that location.
HOW?
Take the name of the city and combine it with your top keyword:
Example: #torontorestaurant #newyorkphotographer #londonhairstylist
CUSTOMER TAGS
Hashtags are for discovery so you want to use the hashtags that your target audience is going to be searching for.
HOW?
Find some people who represent your target audience and ask them what tags they follow.
Example: #designblog #fitnesstipsforwomen #instagramtipsdaily
IMAGE TAGS
Finally, include some hashtags that relate to the actual visual imagery of the post (what images and symbols appear in it).
HOW?
Go to inflact.com and try their hashtag generator which scans your images.
Instagram Hashtags Do’s and Dont’s
HASHTAGS DO’S
- Use hashtags that are related to your content’s theme.
- Check and see which hashtags your fans are already using and following.
- To increase your discoverability, combine well-known and niche hashtags.
- Use precise hashtags so that your audience may quickly find your material. You can even design your own!
- Keep the volume of hashtags to 3-5.
HASHTAG DON’TS
- Use hashtags that have nothing to do with your content (for example, #explorepage).
- The use of extremely generic hashtags will make it more difficult for visitors to find your material owing to the volume of other individuals using the hashtags.
- Don’t overuse hashtags – adding 10-20 hashtags will not help you achieve more distribution.
FREE Instagram Hashtags SEARCH TOOLS YOU CAN USE
INFLUENCER MARKETING HUB
This hashtags generator tool will scan your images and suggest potential hashtag keywords for you to use.
Go to Influencer Marketing Hub
ALL HASHTAG
Use this as a great starting point to search hashtags for your top keywords and then manually check them on IG.
Go to All Hashtag
IQ HASHTAGS
Use this to check your hashtags for any banned hashtags that you don’t want to accidentally include!
Go to Iq Hashtags
INFLACT
This can scan your photos to suggest hashtags and generate hashtags based on your preferred keywords.
Go to INFLACT
NOT JUST ANALYTICS
This analytics tool tells you the most used hashtags of ANY Instagram account. Search an account and scroll down to see.
Go to Not Just Analytics
THINGS TO KEEP IN MIND
More than the hashtag, the content itself and how people interact with it can influence diffusion. Consider a hashtag to be a tool that gives context for your post and helps in the delivery of content to those who are interested in a specific topic.
My Thoughts:
I love to focus on hashtags as a TOOL that adds context to your posts. Remember, good content is so much more important than the hashtags you use. Also, the focus on RELEVANT and AUDIENCE-RELATED hashtags is huge so do your research!
Also, Check How to Instantly Increase Your Instagram Reach | 5 Instagram Growth Strategies for 2022 That Can Help You | How To Create A Perfect Instagram Reels In 2022.
