ARE YOU TRYING TO CREATE VALUABLE CONTENT ON INSTAGRAM? The type your audience will engage with? Before you can create valuable content you must understand what value means to your audience.
VALUABLE CONTENT IS:
- R – relevant
- I – interesting
- T – timely
- E – entertaining
There are questions you must ask to guide you in creating valuable content.
1. WHO IS YOUR AUDIENCE?
- What are their interests and hobbies?
- What do they love?
2. WHAT CONTENT WILL YOU CREATE FOR THEM?
- What struggles and problems do they face?
- How can you help them solve it?
- What do they care about?
3. HOW WILL YOU PRESENT YOUR CONTENT?
Will your content be:
- Educational
- Inspirational
- Instructional
Always remember that “what is valuable to your audience is not what is valuable to you.”
STEPS TO WRITING GREAT CONTENT
Everything is now a commodity. “A banana is a banana is a banana.” The only way to stand out is in how you communicate. Since writing is a way of communicating, here’s a practical step to writing great content.
Let’s say you’re a financial consultant or company who wants to help people get out of debt just like “Trove finance” is doing for people, here’s how your writing can look:
1. Use a headline that sparks curiosity.
Example: “WHY SOME PEOPLE MIGHT NEVER GET OUT OF DEBT IN JANUARY”
2. Start with the problem of the reader or target audience.
Example: “You hate debt? You said you won’t let it happen to you this January? But, here you are knee-deep in it.”
3. Use storytelling to bring the reader in.
Example: “Consider not having to say “I don’t have” to your children when they beg for money. or not having to hide from Jennah because you owe money.”
4. Show your product in action.
Example: Join our referral plan and stand a chance to win 1 million to help you get out of debt or fight “sapa” this January
5. Show them the bad side of not solving their problem.
Example: “Ignore your debt problem, and you’ll gradually fall into financial disaster, trapping you in a circle of unhappiness.”
6. Close with a call to action.
Example: “Would you like to begin your journey to earning money that you may utilize to pay off your debts?”
CREATE CONTENT THAT GETS ATTENTION
Making a connection with your audience is the goal of content marketing. So, how do you connect the dots? Make an emotional connection with your audience. Because, without emotion, they’re not really engaged.
Let me show you how to create the content of your audience’s dreams:
Step 1: Fascinate your audience
How? Start with saying something that makes them want to know more.
For example: “How has Food changed my life?”
Step 2: Match the emotional connection with the problem you solve
Identify a problem and get your audience to connect to the emotion behind it.
For example: “Creating material that does not draw attention leads to a lack of sales.”
The emotional connection is FEAR and LOSS.
Step 3: make your solution mirror the problem.
If the solution doesn’t mirror the problem, the fear of loss will persist
For example:
Problem: your content isn’t getting attention
Agitate Problem: this has led to no one looking at your content Solution: when your content gets attention, you’ll get more leads.
Remember, Attention is your greatest asset in content marketing Attention = Conversation = Trust.
Create a Better Content:
You may advertise your products to attract people, but when it comes to creating content, you want someone to take action. When done correctly, the time and effort you invest into developing content motivate your audience to take action. If you want to create great content, the type that attracts your target audience and moves them to take action, you need to do three things.
The 3 elements of effective content:
- Create something useful.
- Create something appealing.
- Make offers to move them to take the action you’re looking for.
Your content should answer these questions:
- Are you uncovering the pain of your potential customers?
- Are you talking about the benefits of your offer?
- Do you use the language of your audience?
So what’s the Secret of Creating Better Content?
The secret to creating content that works is “Create content that is useful, enjoyable to consume, and lets the audience what to do next.” Content marketing is powerful because it does not appear to be an advertisement.
Summary:
To create content that attracts attention:
- Fascinate your audience
- Match the emotional connection to the problem
- Make your solution to mirror the problem
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